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 Marketing Management

Marketing Management

Marketing Management

Module I

*Developing customer relationships and value
through marketing *Linking marketing and
corporate strategies Scanning the marketing
environment *Consumer Behaviour*Organi-
zational markets and buyer Behaviour*Turning
Marketing information into action Identifying
market segments and targets

Module II

*Developing new products *Managing Products
& Brands *Managing marketing channels &
wholesaling *Integrated marketing communications
& direct marketing *Advertising, sales promotion
& public relations Personal selling and sales
management *Building the price foundation

Course Fee: $ 9500

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